Advertising device and mailing tube



e 1 1938- F. H. RASMUSSEN 2,108349 ADVERTISING DEVICE AND MAILING TUBEOriginal Filed June 12,. 1936 2 Sheets-Sheet l 111 Men Z'or -12 .H-Rws'm uaserz Feb. 15, 1938. F. H. RASMUSSEN ADVERTISING DEVICEANDMAILING TUBE 2 Sheets-Sheet 2 Original Filed June 12, 1956 I UNITEDSTATES ADVERTISING DEVICE AND MAILING TUBE Frank H. Rasmussen, Chicago,111., assignor to Magill-W'einsheimer Company, Chicago, 111., acorporation of Illinois Application June 12, 1936, Serial No. 84,879Renewed January 5, 1938 4 Claims. (Cl. 40-126) This invention relates totubular cardboard series of labels, the same as the originalcartonsconstructions formed to simulate a column, or or packages which the tubeis intended to simumassed columns, of labeled cartons or cans and latein stacked columnar arrangement. is of the class of advertising devicessuch as dis- Each of the two forms of tubes illustrated is closed inPatent No. 643,124 of February 13, 1900 preferably made of cardboard,one of rectangu- 5 onasign, to E. P. Gresh, and Patent No. 1,907,716 larcross-section indicated by numeral 1 in Figof May 9, 1913, on a displaydevice to L. L. Berures 1 and 6 to 9 inclusive and carrying a printedkowitz. sheet or a series of labels 2, so as to render these The objectof the present invention is to imtubes in appearance precisely like aneatly l0 prove upon such constructions by simplification formed stackof rectangular cardboard packages, thereof and incidentally by makingthem availsuch as are used in the case of butter, cheese able for use asmailing tubes. and other products.

A further purpose of the invention is to provide The cy ndr cal form 3illustrated by Figure 2 a simple base support for the simulated stack ofis the same as a standard mailin u W h a to and to provide a simpledie-cut condiameter equal to the diameter of the jars or 15 structionsimulating a stack of labeled cartons tinned cans which are standard forpreserved food and arranged to provide or support projecting Stuffs yother packaged p s- T t e members for carrying printed advertisingmatter. carries a printed sheet showing a series of labels 4,

In the accompanying drawings which illustrat one above the other, andencircling the tube so the improved construction, as to give it theappearance of a column formed Figure 1 is a perspective view of a tubeor 001- by cylilldrieal Calls O jar umn in rectangular form and itssupport, A cardboard support 5, suitable for either the Fig, 2 is a,perspective vi of cylindrical form rectangular or cylindrical form ofthe advertisof tube and its support. ing device, is formed of the twocardboard pieces Fig. 3 is a perspective of a cardboard sup-port 6 and 7Cut and bent as indicated in Figure 25 for a tube r c lumn, This mannerof forming the supports provides Fig. 4 is a plan of one element of thesupport. b edges 8 and 9 r e advertising t be or Fig. 5 is a plan ofanother element of the supcolumn to rest upon and six shoulders it and Il port. for engaging sides of the same. Fig. 6 is a perspective view,partly in section, A Price advertising member, 12 having 30 showing thelower end of a tube,-or column, with a tongue formed by slitting the t ipp d its end flaps bent outwardly to form supporting to the top of thecolumn y in rti th t ngu f tbetween the end flap i i and the side wallof the Fig. 7 is a perspective view showing the lower end f a columnhaving a difi d f rm f Figure 6 illustrates an optional method of pro-35 tegml Supporting feet viding a support for the tube I by bending feetI5 Figure 8 is a perspective view showing a column outwardly from w W?end Q the tube- The with a detachable projecting advertising member$9613 are held In against the Support at its top and a modified form ofsupport the ing surface by the weights l6, shown by broken 40 Supportbeing detached to Show its construction lines, which may be actualpackages of the goods 40 and manner of attachment to the columnrepresented by the stack or column, or suitably Fig. 9 is a perspectiveView of a column showwelghtid cartons' ing integrally formed projectingadvertising mem- In usmg. the constpilctlon It 15 generally placed hersand modified forms of detachable advertis in a conspicuous position sothat the labels thereon and the projecting price tag or advertising 45ing members, one of said members being shown in dotted outline,detached, to illustrate a manmember may be read by shopper and thesemembers contain detailed information as to conner of .attachmg m to thecolumntents and other matters concerning the simulated The invention iscarried out by the use of cardpackages The actual packaged goods thereboard tubes of various cross-sections, such as fore, need not be ondisplayin Windows, 6 c0un 50 Square, hexagonal, roundas Otherwlse tersor shelves, merely for advertising purposes. quired, for Simulating acolumn stack of Use of the device in this manner results in the tons 01"cans 0 p c es of Various makese saving of space in a sales room,eliminates hancardboard tube may be like a standard mailing dling of thegoods by customers and permits of tube except that it carries from endto end a the keeping of all or a major portion of the stock 55 instorage spaces therefor not necessarily visible to the customer.

In Fig. 7 a modified arrangement of supporting feet for the stack orcolumn is illustrated. In this arrangement the feet I! are formed bydiecutting the side walls of a column to provide portions which willproject laterally from the bottom end of the device when it is foldedinto tubular form. This is done when the original flat blank is cut andscored for folding, the scorings along the lines of fold between theseveral panels being terminated short of the end that is to be thebottom of the device, as at I 8, and a diagonal out being made acrossthe corner of each panel from the end of the scoring to the end edge ofthe panel. Thus each panel has an integral foot cut from the nextadjacent panel and when the blank is folded along the scored lines offold each foot will remain in the plane of the respective 7 panel towhich it is attached and project laterally from the folded structure toprovide a stable suppport for the same. 7

Figure 8 illustrates another form of supporting base for the stack orcolumn and also a modified method of attaching the price tag oradvertising card. As shown this form of base consists of twosubstantially semicircular pieces 19 cut so as to interfit with eachother in crossed interlocking relationship. Each piece or base member isprovided with a pair of slots spaced apart to receive the side panels ofthe column and each column side panel is slotted upwar'lily from thebottom end so that when the column is placed over the base it willinterfit with the same and be rigidly supported.

The price tag or advertising card 2% is provided with a pair of slots 2|spaced apart the width of the stack or column and the top end of thecolumn is slotted to receive the tongue 22 formed between the slots 2i.Thus the card or member 29 when attached to the stack or column will besecurely held and may project from the column in either a balanced orunbalanced po sition, depending upon the direction of the slots 2!relative to the edge of the card.

In Figure 9 several optional arrangements for providing projectingadvertising members are shown. One of these is indicated by the numerals23 and 24, wherein the advertising members are integral with the stackor column and have'the appearance of cards mounted on the face of thecolumn. With this arrangement, the projecting portions of the membersare cut from the side panels adjacent the face panel and when the deviceis folded into its columnar form the projecting portions remain in theplane of the face panel. These members may have any desired shapeas'indicated and the design is completed by printing on the face panelof the column, as indicated by the dotted lines 25.

Another arrangement shown in Fig. 9 is that in which a removableadvertising member 26 is mounted on the side of the stack or column bymeans of ears 2'! which fit into suitable slots cut in the side panel,the ears 21 being undercut as at 28 to provide hooks for locking themember 25 in place.

An optional method of mounting the top member 29 is also shown in Fig. 9and consists in providing a slot 30 across the top of the column andpart way down each side as well as slots in the member 29 so that themember 29 will set into the column and be supported by the edges of thevertical portions of the slot 30.

Although several embodiments of this invention are herein shown anddescribed, it will be understood that details of the constructions shownmay be altered or omitted without departing from the spirit of thisinvention as defined by the following claims:

I claim:

1. A device of the class described suitable for use in advertising or asa mailing tube consisting'of the tubular construction having mountedthereon a series of package labels whereby the tubular construction hasthe appearance of a stack of packages, in combination with a cardboardsupport consisting of a pair of interfitting cardboard members arrangedto provide a seat for the tube, including a plurality of shoulders forengaging the tube at its sides.

2. A device of the class described comprising a flat folding cardboardcolumnar construction 7 having a plurality of connected side panels oneof which includes an integral later-ally projecting portion cut from thenext adjacent panel at a point intermediate its ends and projectingoutwardly from the body of said construction when the same is foldedinto columnar form, said construction having a plurality of packagelabels mounted thereon to simulate a stack of packages, andsaid-projecting portion carrying printed information relative to theproduct represented by said packages.

3. A device of the class described suitable for use in advertising or asa mailing tube consisting of a tubular cardboard construction having itsouter surface prepared so that the tubular construction has theappearance of a stack of packages, and integral rigid supporting feetout from the side wall of the tube and projecting outwardly from thebottom thereof in vertical planes.

4. A device of the class described comprising a flat-folding'cardboardcolumnar construction having a plurality of connected side panels eachof which includes an integral laterally projecting portion cut from thenext adjacent panel at the bottom end thereof andarranged to projectoutwardly from the body of said construction when the same is foldedinto columnar form, said construction having its outer surface preparedto simulate a stack of packages, and saidprojecting portions serving asfeet to support said construction vertically. I

FRANK I-I. RASMUSSEN.

